Urban AC formats are now targeting “Millennials”. Is the upper end of your “Baby Boomer” audience being neglected? Boomers make up a listening and buying audience that are still invaluable to every Adult Urban radio station. Even if you are the only Urban station in your market. “The Old School House Party with Gerald McBride” is a way to balance the sound of your station to appeal to the lucrative “Boomer” segment of your listeners.